SlatorPod
SlatorPod is the weekly language industry podcast where we discuss the most important news and trends in translation, localization, interpreting, and language AI. Brought to you by Slator.com.
SlatorPod
#294 Voice AI for Brands and Media with AudioStack CTO Peadar Coyle
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On SlatorPod, AudioStack Co-Founder and CTO Peadar Coyle discusses what it takes to deploy voice AI at enterprise scale, from localization and domain expertise to human oversight.
Peadar explains how AudioStack enables brands, governments, and media companies to produce localized audio across accents, regions, languages, and individual products. Rather than betting on a single voice model, the company works with multiple providers, treating models as building blocks and selecting them according to language, accent, quality, and use case.
The CTO shares how AudioStack moved away from developing its own text-to-speech models after deciding its competitive advantage lay in orchestrating technologies, delivering high-quality audio, incorporating brand guidelines, and applying domain-specific knowledge.
Peadar also argues that humans will remain part of AI audio workflows as automated systems can increasingly identify potential quality problems, but brands still want editorial control over pronunciation, tone, and reputation-sensitive content.
On synthetic voices, he highlights consent, vendor due diligence, transparency, and regulation, with AudioStack introducing metadata identifying AI-generated content.
Looking ahead, AudioStack is investing in agentic capabilities, faster and more intelligent workflows, and a combination of proprietary technology and third-party models.