#94 Diego Cresceri on Pricing MT Post-Editing and Becoming President of Elia

November 12, 2021 Slator
#94 Diego Cresceri on Pricing MT Post-Editing and Becoming President of Elia
Show Notes Chapter Markers

Diego Cresceri, CEO of Creative Words, joins SlatorPod to talk about his journey in the language industry, from founding the language service provider (LSP) to becoming President of Elia.

Diego recounts his beginnings as a Translator, Project Manager, and eventually branching off on his own to create Creative Words. He also shares the motivation behind the founding of Creative AI for multilingual data services and how it functions alongside Creative Words.

The CEO discusses the evolution of post-editing machine translation (PEMT) and the LSP’s approach to pricing PEMT by the word. He also shares their marketing strategy through social media, Google SEO, and partnerships with associations such as GALA, ATC, and Elia.

Diego talks about his new role at Elia and their aim for members to actively grow through visibility and engagement. He reflects on the uncertain future of the language industry but says he expects it to remain fertile with innovation.

First up, Florian and Esther discuss the language industry news of the week, with popular American YouTuber MrBeast tweeting about the success of his dubbed videos and foreign language channels.

Esther talks about EGA’s latest research project on the impact of media and entertainment localization on consumers in France, Italy, Germany, and Spain. Meanwhile, KUDO announces an integration with Microsoft Teams, where users will be able to access on-demand multilingual interpretation from their current platform.

Florian gives an update on AMN Healthcare’s Q3 2021 results, which saw revenues surpassing expectations at USD 878m, 59% more than Q3 2020.

Agenda and Intro
Dubbing of YouTube videos
EGA localization report
Kudo integrates with Microsoft Teams
AMN Q3 2021 figures
Diego Cresceri joins the pod
Diego's background in the language industry
Becoming president of Elia
Experience founding an LSP
Creative Words in a nutshell
Founding of Creative AI
Approach to PEMT
Pricing of PEMT
Buy vs. build in language tech
Creative Word's marketing strategy
Preference of social media platforms
Experience using Google Ads
Goals for Elia and plans as President
Importance of memberships in industry associations
Plans for in-person conference
Outlook for industry and Creative Words