SlatorPod

#118 Welocalize CEO Smith Yewell on Scaling a Language Industry Super Agency

May 20, 2022 Slator
SlatorPod
#118 Welocalize CEO Smith Yewell on Scaling a Language Industry Super Agency
Show Notes Chapter Markers

Smith Yewell, Co-founder and CEO of Welocalize, joins SlatorPod to talk about how the team built the company from the first order, translating a single word 25 years ago, into what is now a global Super Agency.

Smith talks about co-founding Welocalize with wife Julia Yewell in 1997, and how they did not have a common language when they first met. He recalls how he navigated the many complex end-client industries and enterprise functions, especially with the maturation of technology.

The CEO shares the impact private equity investors have had on Welocalize and on the language industry — where roughly a third of the leading 100 LSPs are now PE-backed. He also reflects on the M&A space and shares the strategy behind expanding into digital marketing services as well as tech and patent translation.

Smith concludes with Welocalize’s plans for 2022: strengthening relationships and growth opportunities. He believes innovation around natural language processing (NLP) will change the way we communicate; from chatbots and digital assistance to automobiles and appliances.

First up, Florian and Anna discuss the language industry news of the week, with Google Translate adding 24 languages using zero-shot machine translation. At the Google I/O conference, the search giant also unveiled a smart-glasses prototype that can transcribe, translate, and display what the user is saying on the lenses in real time.

Having previously released a statement in April, saying it was in the “preliminary stages of considering a possible offer,” Baring confirmed they will not proceed with a takeover bid for RWS. Meanwhile, in Australia, the Supreme Court of Victoria has voided the sale of ezispeak to Technologie Fluenti, citing anti-phoenixing laws.

Intro and Agenda
Google Translate On-Stage
RWS Remains Publicly Listed
Eazispeak Allegations in Court
Smith Yewell Joins the Pod
Smith's Background and Founding Welocalize
Translating One Word for Their First Customer
Journey Over the Past 25 Years
Scaling Through the Highs and Lows
Creating a Core ERP
Maintaining Workflow Technology
Other Lines of Business
The Impact of Language AI and NLP
Knowing Which Trends to Follow
The Role of Private Equity
M&A Activity
Understanding and Integrating IP Services
Initiatives for 2022
The Future of the Language Industry